NEW VIDEO:Drake- Started From The Bottom

Fresh from his win for Best Rap Album at last night's Grammy Awards, Drake released the video for his forthcoming single, Started From The Bottom. The visual  is a tongue-in-cheek take on the typical zero to hero story. Directed by  Director X and C. Papi , the video shows a more fun side of Drake that was mostly missing from 2011's Take Care. The scenes in the supermarket are hilarious, almost channelling oddball comedies like SuperBad. Nice to see a rapper who has the guts to poke fun at himself. Drake also announced over the weekend that his third studio album due out later this year, will be called Nothing Was The Same. Looking forward to that, but until then, here's Started From The Bottom- enjoy! 

NEW MUSIC: Drake- Started From The Bottom

Earlier this week Drake announced that a new single was on the way and here it is Started From The Bottom is  the kind of mellow Hip Hop track, that Drake does so well. He reflects on his journey to carve a rap career.It comes after the release of his throw- caution- to- the- wind, party tracks like The Motto, off 2011's Take Care. But Started From The Bottom is a song that puts the party antics to one side and instead circles back to how it all started. It's like Drake's effort to keep himself grounded; to remind himself of the hustle and not just the glory of his success. The track is a great way to kick start the buzz for album number three.