In his latest letter posted on Tumblr Ocean mentions a variety of things from his intention to write a novel to his idea of one day building an arcade, to his brief encounter with a love that never quite happened. Some artists are less forthcoming about what they've got in the pipeline and much less about their emotions. But Ocean is not shy about admitting his hopes, dreams and random thoughts. He's not overly self indulgent either the letter doesn't feel like a press release. Plus, there's no real news here, it's a simple letter. He's just letting people know what's been going on in his life lately. And for the short length of the piece, Ocean manages to create a vivid picture of his reality- from working in the studio with Jay Z and Pharrell Williams to mundane observations like 'Oreos don't work with Almond milk'.He is giving fans a glimpse into a life that he is still getting used to. It's written in a Stream of consciousness style with such careful fluidity that it puts the reader in the present moment, with Frank Ocean.
No, this is not a press release, but this level of honesty and authenticity outside of the music, is refreshing and though it was probably not Ocean's aim, it does work as a great a marketing strategy because with this letter Ocean is encouraging us to come further inside his world and emotionally invest with him as he makes his way through music and through life...
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