Emerging rapper Macklemore and his long time collaborator Ryan Lewis have released the epic video for the song 'Can't Hold Us'. It's a cinematic offereing that was conceptualised by the duo and their team of creative partners. Part of what I love about Macklemore is that his whole project, feels like an artistic movement. He is the front-man for this bigger collective of artisans, all working towards a common goal, and this doesn't come across as contrived or gimmicky. Together, Macklemore and his team produce work that is rooted, organic, bold, and ignighted with quirky personality. It's really intriguing- I'm excited for what the feature holds for these guys.
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