You can always count on Gaga to deliver a visual feast and she doesn't disappoint with the video for her new single, 'Applause'. Taken from her upcoming ARTPOP album, the song carries many of Gaga's usual trademarks; it's a self conscious celebration of pop culture, commercialism, and fandom. The video is a fast moving montage of abstract poses, remote pop culture references, plus a good dollop of oh-so-fabulous Gaga choreography. it's a visual spectacle directed by renowned Dutch fashion photography duo Inez and Vinoodh It's great;she's like a 21st century musical version of Andy Warhol. Say what you will about Lady Gags, but no one right now is doing it quite like her- while most artists are concerned with portraying "bleak, gritty, realness" in an effort to appear genuine Gaga is giving us pop for pop's sake and it's refreshing and exciting! I love this.
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